[Download PDF: No4_iMekong_CognitiveBiasFramingEffect]
Writing is a form of communication, involves senders, messages (contents), channels (media), and receivers (audience). When communicating, the more you understand your audience, the better you create powerful messages and properly use media. Cognitive bias and framing effect are key to understanding your audience. Understanding cognitive bias and framing effect also enhances your ability to be critical when you encounter any kind of information. Ultimately, awareness of cognitive biases helps reduce the power of socio-political discourses that may suppress people.