Guideline No.4: Cognitive Bias and Framing Effect

[Download PDF: No4_iMekong_CognitiveBiasFramingEffect]

Writing is a form of communication, involves senders, messages (contents), channels (media), and receivers (audience). When communicating, the more you understand your audience, the better you create powerful messages and properly use media. Cognitive bias and framing effect are key to understanding your audience. Understanding cognitive bias and framing effect also enhances your ability to be critical when you encounter any kind of information. Ultimately, awareness of cognitive biases helps reduce the power of socio-political discourses that may suppress people.

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Guideline No.2: Frames, Framing and Reframing

[Download PDF: No2_iMekong_FramesFramingandReframing]

“A frame is more than a message.”

A Frame is an organization of perception towards a particular occurrence. Frames are often used interchangeably with many other terms, such as claim, angle, point of view, perspective, discourse, and assumption of an event or a thing. For this factsheet, “frame” refers to a central claim of a particular reality.

Frames usually help an audience understand a particular situation in a particular way. Frames require supporting factual and relevant evidence. Powerful frames are based on a solid basis of logical and compelling evidence, and they must make sense to their audience.

Framing is a process to shape your message for your audience to have an understanding about something in a more specific way. Frames follow an objective; for example, a message can be framed to mobilize its audience to take action.

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Guideline No.1: Writing for Change

[Download PDF: No1_iMekong_WritingForChange]

‘Writing’ is not simply a medium of communication, but also a form of technology and art. For centuries, people formed collections of writings that continue to inspire new ideas, to express social critiques, and to use as a tool for social change. This guideline aims to establish the foundation to achieve those goals.

This guideline indicates some basic but key rules for ‘writing for change.’ It also can be used as a reminder of how to write a story efficiently, which can be expanded into writing grant proposals, campaigning plans, and articles. It is divided into two fundamental components: structuring and framing. We hope this guideline will be useful for students, activists, campaigners, and journalists as guidance for improving writing skills, and also for strengthening their voices.

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