GUIDELINE NO.6: Frames & Framing: Learn to break it and build one

When you are communicating you will frame, when you are framing, you will communicate.

[Download PDF: No6_iMekong_BreakandBuildFrames]

Framing is a process. Framing comes naturally when you are communicating, e.g., writing, drawing, speaking, etc., which sometimes is strategically designed to call for action. A frame is an organization of selective perception towards a particular reality.

In other words, a frame helps an audience to understand a particular situation in a particular way. In our daily life, we experience framing at all times, from different media outlets, for example, advertisement, movies, political campaigns, news, etc. (please see Guideline No. 2 and 4 for more iMekong’s factsheets on frames and framing). Read More

GUIDELINE NO.5: Quote it right and with the right quote

[Download PDF:No5_iMekong_HowtoQuote ]

The primary function of quotation is to represent exact languages and wordings that come from somebody else. Quotation is also used when you (the author) cannot represent or paraphrase in any way better than the original source. It is crucial to incorporate quotes in your story at the right place and time, and with the right quote, to help empower your argument. Read More