When you are communicating you will frame, when you are framing, you will communicate.
[Download PDF: No6_iMekong_BreakandBuildFrames]
Framing is a process. Framing comes naturally when you are communicating, e.g., writing, drawing, speaking, etc., which sometimes is strategically designed to call for action. A frame is an organization of selective perception towards a particular reality.
In other words, a frame helps an audience to understand a particular situation in a particular way. In our daily life, we experience framing at all times, from different media outlets, for example, advertisement, movies, political campaigns, news, etc. (please see Guideline No. 2 and 4 for more iMekong’s factsheets on frames and framing). Read More