GUIDELINE NO.6: Frames & Framing: Learn to break it and build one

When you are communicating you will frame, when you are framing, you will communicate.

[Download PDF: No6_iMekong_BreakandBuildFrames]

Framing is a process. Framing comes naturally when you are communicating, e.g., writing, drawing, speaking, etc., which sometimes is strategically designed to call for action. A frame is an organization of selective perception towards a particular reality.

In other words, a frame helps an audience to understand a particular situation in a particular way. In our daily life, we experience framing at all times, from different media outlets, for example, advertisement, movies, political campaigns, news, etc. (please see Guideline No. 2 and 4 for more iMekong’s factsheets on frames and framing). Read More

Guideline No.4: Cognitive Bias and Framing Effect

[Download PDF: No4_iMekong_CognitiveBiasFramingEffect]

Writing is a form of communication, involves senders, messages (contents), channels (media), and receivers (audience). When communicating, the more you understand your audience, the better you create powerful messages and properly use media. Cognitive bias and framing effect are key to understanding your audience. Understanding cognitive bias and framing effect also enhances your ability to be critical when you encounter any kind of information. Ultimately, awareness of cognitive biases helps reduce the power of socio-political discourses that may suppress people.

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